From self-test registration to Australian channel sales
Founded in Sydney in 2019, Sonictec acts as Australian Sponsor for relevant products across Fanttest, SONICTEC and TouchBio: 30 SKUs reaching more than 4,000 pharmacies. Its work also includes its own brand and supply to partner brands.
Combination self-test: one of the first two in Australia
TGA: the first two COVID-19 and influenza combination self-testsFive-in-one self-tests: among the early Australian products
TGA: Sonictec five-in-one self-test recordProjects across the three brands
Fanttest
Registration · Australian Sponsor · Channel development
Combination self-test: one of the first two in Australia
On 7 September 2022, TGA announced the first two COVID-19 and influenza combination self-tests. The Fanttest COVID-19 / Influenza A&B Antigen Test Kit was one of them. Its TGA product record names Sonictec Pty Ltd as the Australian Sponsor, under ARTG 395590.
Sonictec worked on Australian registration and channel development for this product. It entered pharmaceutical wholesale channels and was stocked by Chemist Warehouse, Priceline and TerryWhite Chemmart.
SONICTEC
Own brand · Registration · Commercial supply
Five-in-one self-tests: among the early Australian products
The Sonictec five-in-one respiratory self-test detects RSV, adenovirus, COVID-19 and influenza A and B. Its TGA product page records approval for supply on 18 March 2025, with Sonictec Pty Ltd as Australian Sponsor under ARTG 408073.
The SONICTEC five-in-one product entered the Symbion, API and Sigma wholesale channels and is supplied through pharmacy chains and aged-care channels. A single exhibition appearance at APP 2025 generated more than 500 leads.
TouchBio
Australian Sponsor · Partner-brand supply
Brand supply partnership: five-in-one self-tests
In mid-2025, Sonictec signed a supply agreement with TouchBio for its five-in-one combination self-test product.
TouchBio’s brand channels include Coles, Woolworths and 1,500 independent pharmacies. Sonictec acts as Australian Sponsor and supplier for the relevant products in this partnership, while TouchBio’s brand channels reach retail outlets.
TouchBio describes itself as Australia’s top-selling self-test brand in pharmacies by value. Its statement cites IQVIA pharmacy test-kit value-sales data for the 52 weeks to May 2025.
Product registration information links to TGA records. Brand projects and commercial figures are confirmed by the company; TouchBio’s ranking is attributed to the brand’s statement.
Channel business undertaken
Sonictec’s products reach the Australian market through medical wholesalers, pharmacy chains, partner brands and institutional procurement. The products and business relationships for each channel are set out below.
Pharmaceutical wholesalers
Symbion · API · Sigma
SONICTEC five-in-one products entered these wholesale channels for pharmacy and other customer purchasing and replenishment.
Pharmacy chains
Chemist Warehouse · Priceline · TerryWhite Chemmart
Relevant Fanttest and SONICTEC products have been stocked through pharmacy-chain channels. Products and pack sizes depend on the range carried by each channel.
Partner-brand retail channels
TouchBio · Coles · Woolworths
Sonictec acts as Australian Sponsor and supplier for the relevant TouchBio products. TouchBio’s brand channels include Coles, Woolworths and 1,500 independent pharmacies.
Aged care, healthcare and public procurement
Aged care · Hospitals · Community clinics · Government procurement
Company business information includes supply to aged-care organisations, hospital and community-clinic channels, and Australian federal and state procurement.
Online sales
eBay · Amazon
Company business information includes eBay and Amazon as online sales channels.
Channel and procurement experience
Frank Fan has worked on government procurement projects for medical X-ray and wireless ultrasound equipment, as well as preparation for GPCE and AHW medical exhibitions. Channel Sales Director Gerry Reyes previously held national sales management responsibilities at JA Davey and a category management role at API; he now focuses on channel development and national key accounts.
Information for different channel discussions
Presenting products to wholesalers
Prepare the product name, ARTG status, pack sizes, wholesale prices and available supply. Identify the brand, selling unit and carton unit for ordering and replenishment discussions.
Explaining products to pharmacies
Explain the actual test targets, instructions, pack sizes and labelling materials. Technical and promotional statements should match the product’s authorised intended use.
Supplying partner brands
Identify the brand owner, registration and importing responsibilities, specifications, ordering, delivery and after-sales information. Record end-market reach separately from direct trading accounts.
Related submission cases
Explore selected casesFrequently asked questions
Can we discuss distribution without commissioning registration work?
Distribution can be discussed separately based on existing market access and supply arrangements. Describe the Australian authorization status, Sponsor and distributor relationships, target customers, price range and supply capability to establish a starting point. Then agree tasks for customer screening, commercial discussions, samples, orders and support. If access or supply gaps emerge, identify who will resolve them; a distribution engagement does not automatically replace registration, Sponsor or other parties’ responsibilities.
Do you guarantee entry into a named pharmacy or hospital?
Access to a specific pharmacy or hospital depends on product fit, procurement needs, market access and commercial assessment. Registration alone does not establish a listing or purchasing outcome. Prepare buyer-facing evidence, product materials, pricing, lead times, training and support, then progress according to feedback. Screening, contact records and pilot assessment can be agreed as stage deliverables; purchasing commitments, orders and contracts depend on confirmed customer decisions.
What product materials should we prepare for Australian buyers?
Buyer materials should help assess customer fit and practical supply. Prepare a concise description of use and specifications, current access status, supporting evidence, pricing basis, lead times, packaging and support. Adapt these to hospitals, clinics, laboratories or retail customers. Substantiate performance and commercial claims, identify unresolved conditions and add detail in response to feedback rather than sending a large technical file set without clear commercial terms.
